Anton Häring KG is one of the leading manufacturers of precision parts and assemblies for the automotive industry. In September 2017, the family business invited to a three-day event in a class of its own.
After many recent successes, including the Bosch Global Supplier Award 2017, Häring thanked employees, apprentices and students for their commitment in this way. Together with the Rottweiler event agency trend factory, the family-owned company designed four different events – all under the common motto “We go digital”. For the interactive entertainment of the guests, the trend factory brought SwarmWorks on board.
The first day was devoted entirely to the junior staff. Around 500 pupils from the region spent a special kind of school trip with the globally successful manufacturer of precision parts. In a team challenge they fought for a trip to the Europa Park, answered questions about the company and collected points at digital stations. For example, the students were able to discover GoKart, experience virtual reality and play soccer on the big screen in the middle of the production hall with SwarmWorks – which created a great deal of enthusiasm.
On the second day, the company invited its approximately 780 employees to an exclusive evening event. One of the emotional highlights of the diverse supporting program was certainly the SwarmWorks football match. The atmosphere in the marquee boiled as the two teams competed against each other and scored their goals.
Day three was all about the family. The employees were able to visit the factory halls and their families with their families
let off steam at the many digital experience stations on the site. The approximately 3,000 visitors once again enjoyed the SwarmWorks stand, where young and old fought with particular dedication for the victory of their teams.
SwarmWorks presenter Ralph Bartels was thrilled about the three days: “The company Häring has killed three birds with one stone: winning staff, employee loyalty and transparency for families and the public. And all three goals connect them with emotions through SwarmWorks, so that their positive image sticks to the respective target groups. I think this approach is very clever.
“Thank you for being with us! For us, SwarmWorks gaming was one of the highlights of our event weekend. “
Anton Häring KG