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Mubea Management Conference

Each year, Mubea, one of Europe’s largest automotive suppliers, invites its executives to a conference to discuss current developments, discuss strategy issues and look to the future together.

Type of event: Conference with 170 executives
Goal: Make the conference interactive for the first time
Used SwarmWorks technology: Digital iPads – Q & A session

In September 2016, the management conference was to be interactive for the first time. That’s why you got SwarmWorks on board. Q & A sessions are a simple but very valuable tool to clarify open questions, get feedback, and learn how to present featured content to attendees. Past conferences have shown Mubea that ultimately it is always the same people who ask their questions.

The goal this year was to really involve all of the around 170 participants in the room and to significantly lower the hurdle to ask a question. SwarmWorks provided iPads throughout the venue, both in the meeting room and in the breakout rooms, to which participants could enter their questions anonymously at any time.

Managing Director Jan Schmidt-Dohna, who moderated the event, invited all participants to ask as many questions as possible. The questions entered remained visible on the iPads and could be reinforced with a “Like” thumb by other participants, if they also found them interesting. The result: more questions were asked than in recent years. Thanks to the evaluation mechanism, the speakers and the management also saw which questions were particularly important to many participants and answered them prioritized.

The feedback from the participants and speakers was consistently positive. The new setting was perceived as very innovative and stimulating discussion. All questions were provided to the Executive Board following the event and could be incorporated directly into the Lesson’s Learned Meeting.


“In such a big round many participants find it difficult to openly ask their questions. SwarmWorks’ interactive Q & A solution helped us overcome this hurdle. In addition, this solution enabled a very fast and transparent evaluation of the questions. “

Jan Schmidt-Dohna
Managing Director Mubea Group and of the event

battle of ideas

Under the motto “HR Innovation Clash – Ring free for the battle of ideas”, around 450 HR experts gathered at the 16th Kienbaum Annual Meeting in Ehreshoven near Cologne in May 2017.

The personnel and management consultancy hosted a particularly dynamic and innovative program and brought SwarmWorks on board for interactive design for the second time. In the course of the event, participants discussed with many high-profile speakers new HR approaches for companies on the way to the digital age.

In various parallel “Sparring Workshops”, speakers presented their solutions for the HR work of the future. All approaches flowed live into a “Ideas Market” and could be evaluated via iPads by the participants and supplemented with their own ideas. Thus, in each workshop, a ranking of the top ideas was created very quickly, which were then presented and discussed in plenary. Dr. Walter Jochmann, Managing Director at Kienbaum and Head of the Organizational Development Advisory Division, then presented a series of theses on the successful Personnel work of the future. Based on SwarmWorks WeVote technology, it should now be determined which theses support the participants. By Holding up “SwarmPads”, they were able to choose their favorites and the results immediately appeared on the canvas. At the forefront was the thesis that HR is an effective qualification concept for digital literacy must develop at all management and employee levels. During the further workshops and keynote speeches the participants had access to a “Q & A channel” via iPads.

At any time they could enter their questions and at the same time see and rate the contributions of all other participants. So the speakers quickly knew which questions were burning in the room under the fingernails. The participants experienced a multifaceted and exciting program and also the organizer showed up



“SwarmWorks has been attending our Kienbaum Annual Meeting for the second time, this time with additional features like the WeVote. This fast, simple and entertaining way of voting was well received by our participants. SwarmWorks makes it possible to use the swarm intelligence in a comfortable way – for both participants and organizers. “

Prof. Dr. Walter Jochmann
Managing Director at Kienbaum and head of the consulting area Organizational Development

Adventure weekend at the Anton Häring KG

Anton Häring KG is one of the leading manufacturers of precision parts and assemblies for the automotive industry. In September 2017, the family business invited to a three-day event in a class of its own.

After many recent successes, including the Bosch Global Supplier Award 2017, Häring thanked employees, apprentices and students for their commitment in this way. Together with the Rottweiler event agency trend factory, the family-owned company designed four different events – all under the common motto “We go digital”. For the interactive entertainment of the guests, the trend factory brought SwarmWorks on board.

The first day was devoted entirely to the junior staff. Around 500 pupils from the region spent a special kind of school trip with the globally successful manufacturer of precision parts. In a team challenge they fought for a trip to the Europa Park, answered questions about the company and collected points at digital stations. For example, the students were able to discover GoKart, experience virtual reality and play soccer on the big screen in the middle of the production hall with SwarmWorks – which created a great deal of enthusiasm.

On the second day, the company invited its approximately 780 employees to an exclusive evening event. One of the emotional highlights of the diverse supporting program was certainly the SwarmWorks football match. The atmosphere in the marquee boiled as the two teams competed against each other and scored their goals.

Day three was all about the family. The employees were able to visit the factory halls and their families with their families
let off steam at the many digital experience stations on the site. The approximately 3,000 visitors once again enjoyed the SwarmWorks stand, where young and old fought with particular dedication for the victory of their teams.

SwarmWorks presenter Ralph Bartels was thrilled about the three days: “The company Häring has killed three birds with one stone: winning staff, employee loyalty and transparency for families and the public. And all three goals connect them with emotions through SwarmWorks, so that their positive image sticks to the respective target groups. I think this approach is very clever.



“Thank you for being with us! For us, SwarmWorks gaming was one of the highlights of our event weekend. “

Miriam Häring
Anton Häring KG