Anton Häring KG is one of the leading manufacturers of precision parts and assemblies for the automotive industry. In September 2017, the family business invited to a three-day event in a class of its own.
Adventure weekend at the Anton Häring KG
After many recent successes, including the Bosch Global Supplier Award 2017, Häring thanked employees, apprentices and students for their commitment in this way. Together with the Rottweiler event agency trend factory, the family-owned company designed four different events – all under the common motto “We go digital”. For the interactive entertainment of the guests, the trend factory brought SwarmWorks on board.
The first day was devoted entirely to the junior staff. Around 500 pupils from the region spent a special kind of school trip with the globally successful manufacturer of precision parts. In a team challenge they fought for a trip to the Europa Park, answered questions about the company and collected points at digital stations. For example, the students were able to discover GoKart, experience virtual reality and play soccer on the big screen in the middle of the production hall with SwarmWorks – which created a great deal of enthusiasm.
On the second day, the company invited its approximately 780 employees to an exclusive evening event. One of the emotional highlights of the diverse supporting program was certainly the SwarmWorks football match. The atmosphere in the marquee boiled as the two teams competed against each other and scored their goals.
Day three was all about the family. The employees were able to visit the factory halls and their families with their families
let off steam at the many digital experience stations on the site. The approximately 3,000 visitors once again enjoyed the SwarmWorks stand, where young and old fought with particular dedication for the victory of their teams.
SwarmWorks presenter Ralph Bartels was thrilled about the three days: “The company Häring has killed three birds with one stone: winning staff, employee loyalty and transparency for families and the public. And all three goals connect them with emotions through SwarmWorks, so that their positive image sticks to the respective target groups. I think this approach is very clever.
“Thank you for being with us! For us, SwarmWorks gaming was one of the highlights of our event weekend. “
Anton Häring KG
battle of ideas
Under the motto “HR Innovation Clash – Ring free for the battle of ideas”, around 450 HR experts gathered at the 16th Kienbaum Annual Meeting in Ehreshoven near Cologne in May 2017.
The personnel and management consultancy hosted a particularly dynamic and innovative program and brought SwarmWorks on board for interactive design for the second time. In the course of the event, participants discussed with many high-profile speakers new HR approaches for companies on the way to the digital age.
In various parallel “Sparring Workshops”, speakers presented their solutions for the HR work of the future. All approaches flowed live into a “Ideas Market” and could be evaluated via iPads by the participants and supplemented with their own ideas. Thus, in each workshop, a ranking of the top ideas was created very quickly, which were then presented and discussed in plenary. Dr. Walter Jochmann, Managing Director at Kienbaum and Head of the Organizational Development Advisory Division, then presented a series of theses on the successful Personnel work of the future. Based on SwarmWorks WeVote technology, it should now be determined which theses support the participants. By Holding up “SwarmPads”, they were able to choose their favorites and the results immediately appeared on the canvas. At the forefront was the thesis that HR is an effective qualification concept for digital literacy must develop at all management and employee levels. During the further workshops and keynote speeches the participants had access to a “Q & A channel” via iPads.
At any time they could enter their questions and at the same time see and rate the contributions of all other participants. So the speakers quickly knew which questions were burning in the room under the fingernails. The participants experienced a multifaceted and exciting program and also the organizer showed up
“SwarmWorks has been attending our Kienbaum Annual Meeting for the second time, this time with additional features like the WeVote. This fast, simple and entertaining way of voting was well received by our participants. SwarmWorks makes it possible to use the swarm intelligence in a comfortable way – for both participants and organizers. “
Prof. Dr. Walter Jochmann
Managing Director at Kienbaum and head of the consulting area Organizational Development
World cup fever at Daimler
In February, around 1,500 engineers met in Sindelfingen for a management event. To loosen up the event and actively engage attendees, SwarmWorks’ used its world’s most unique gaming technology.
The customer’s desire was to reach the employees in a special way. As the FIFA World cup cast their shadows ahead, we suggested that the audience compete against each other in teams at our football pong. In this way, the Daimler management event was given a team-building as well as a competitive character, which was very well received by the customer. Strategically placed at the beginning of the event, it was possible to enter the event very energetically.
The technical basis of the Football-Pong game is a unique optical technology, which gives everyone a small reflector cell to control the game. Cameras in the hall capture the individual trowel reflexes and computers evaluate the signals in real time. Thus, various games can be played with large groups of up to several thousand participants – from football to car racing to the sailing or flight simulator. The system can also be used to perform very fast votes in the audience and to get feedback from the participants. A big advantage over other polling technologies is that the eyes and the attention of the participants always stay focused on the stage and there is no distraction. The results of the votes are immediately available live to the audience and the process is completely transparent.
The employees at Daimler had a lot of fun with the game and after only a few seconds the mood in the room boiled as the teams tried to score goals. According to the customer, it has been possible to create a suitable emotional entry that integrates all participants, and in addition contributes to the team spirit of the team.
“SwarmWorks has greatly enriched our event.”
Member of the Board of Management of Daimler AG for Group Research and Mercedes-Benz Cars development