Every year, the Charité Clinics for Paediatrics of the University Medical Center Berlin invite to an exclusive gala to raise money for children with severe chronic and rare diseases and to raise awareness of the importance of research in this field. The guests of the Charity for Charité Gala come from business, science, culture, media and the Berliner Society.
Charity for Charité Gala
For the first time, SwarmWorks was able to support this important initiative in 2016 as a partner. Embedded in a prominent supporting program, SwarmWorks teamed up with Charité to develop an interactive quiz that would liven up the event and motivate attendees to more donations. The result was a quiz format in which the guests were able to put their knowledge about the Charité to the test in five rounds. Each table formed a team. For each round, a sponsor in the room was able to declare in advance that if the questions were answered correctly (at least 50% of the guests had to be correct), they would donate their donation.
Competition increases fun and willingness to donate
In keeping with the occasion, the quiz was designed in a festive layout. After each question, an appealing visualization showed not only which table teams were right, but also which team was the fastest. This was a charming way to create additional competition that increased the fun factor. In an animation after each question was shown whether the guests had made the 50% barrier and the donation would actually be distributed. In total, around 260,000 euros of donations were collected that evening, for which the quiz made a valuable contribution.
“With our charity quiz we had the opportunity to involve all the guests in the room in generating donations. Everyone was able to make a contribution through his knowledge. That was great and activated everyone. In our view, SwarmWorks can really enrich any kind of event. We are simply thrilled with the great cooperation. Not only with which openness and curiosity our first ideas were received, but also by the creativity in all solutions. All this has always encouraged us in this new approach and a lot of fun. Thank you, SwarmWorks! Any time again.”
Tina Fix & Inez Adam
Fundraising und Social Marketing
Children’s Hospital of the Charité
Mubea Management Conference
Each year, Mubea, one of Europe’s largest automotive suppliers, invites its executives to a conference to discuss current developments, discuss strategy issues and look to the future together.
Type of event: Conference with 170 executives
Goal: Make the conference interactive for the first time
Used SwarmWorks technology: Digital iPads – Q & A session
In September 2016, the management conference was to be interactive for the first time. That’s why you got SwarmWorks on board. Q & A sessions are a simple but very valuable tool to clarify open questions, get feedback, and learn how to present featured content to attendees. Past conferences have shown Mubea that ultimately it is always the same people who ask their questions.
The goal this year was to really involve all of the around 170 participants in the room and to significantly lower the hurdle to ask a question. SwarmWorks provided iPads throughout the venue, both in the meeting room and in the breakout rooms, to which participants could enter their questions anonymously at any time.
Managing Director Jan Schmidt-Dohna, who moderated the event, invited all participants to ask as many questions as possible. The questions entered remained visible on the iPads and could be reinforced with a “Like” thumb by other participants, if they also found them interesting. The result: more questions were asked than in recent years. Thanks to the evaluation mechanism, the speakers and the management also saw which questions were particularly important to many participants and answered them prioritized.
The feedback from the participants and speakers was consistently positive. The new setting was perceived as very innovative and stimulating discussion. All questions were provided to the Executive Board following the event and could be incorporated directly into the Lesson’s Learned Meeting.
“In such a big round many participants find it difficult to openly ask their questions. SwarmWorks’ interactive Q & A solution helped us overcome this hurdle. In addition, this solution enabled a very fast and transparent evaluation of the questions. “
Managing Director Mubea Group and of the event
We are Uniper: Start together!
Green light for Uniper! On New Year, the operational separation of E.ON was implemented. This was celebrated with an emotional kick-off event in January 2016, with the entire team starting with SwarmGaming in the collective – to show “We are Uniper!”
On January 14, 2016, the management board of Uniper celebrated the launch of Uniper together with the German workforce in the Rhine-Ruhr area. SwarmWorks effectively supported the company in the emotional kick-off event at the ISS Dome in Düsseldorf and brought the motto “We are Uniper” to life: Two different games from the SwarmGaming section provided not only a good atmosphere, but also increased team spirit. In addition, the core businesses of the company “Power Generation and Trading” also came into their own. Because the energy world is characterized by speed, agility and digitization as well as by the need for reliability and security. Uniper as an international energy supplier with a broad know-how and a keen sense for innovative energy solutions clearly belongs to it. And shows what a real “energizer” is. In this case, the rousing action factor that comes with SwarmGaming. The aim of the event was to set a tone. To fire a starting gun. And to encourage all participating employees – a total of 2500 – to the highest performance for the next few years. Especially on SwarmGaming, which effectively boosts the fun factor and makes the kick-off a real experience event.
Made-to-measure energy kicks
In the game Ice Pong – especially tuned to the ice hockey location in Dusseldorf – the participant teams showed how much energy they really have. In order to strengthen the corporate identity of Uniper at the same time and to shape the corresponding “Look & Feel”, the game interface was personalized with Uniper Corporate Design and logos. The subsequent racing, in which all participants then headed together in the direction of the home straight, finally made for a really fast-paced energy kick and clarified the motto “We are Uniper”. This game was also personalized.
Moderation with pure entertainment factor
As moderator Ralph Bartels went to the start. The economic moderator (Congress Award 2007) has been on national as well as international stages for around 15 years and knows exactly what it takes to animate people, entertain visitors and inspire participants. He also proved his profession at the Uniper kick-off and fueled both the management and the workforce. A true mood maker who knows how to enrich an event and effectively lead it to its goal.
“2,500 employees at the start of Uniper at the ISS Dome Dusseldorf: to have them all in one hall and move them physically and emotionally, but in their seats – and to convey the message that we at UNIPER are all in one strand in one Pulling the same direction: this is only possible with SwarmGaming. In addition an optimal and very personal support of SwarmWorks from the customer-oriented advice over the excellent conception and the ingenious branding up to the really perfect implementation: thanks to SwarmWorks this was a start for Uniper, which one could not have wished for. “
Senior Vice President Event Management
and Corporate Protocol